When you get right down to it, web hosting should be fairly simple, especially for the most common cases. Most of the hundreds of millions of sites on the Internet need no more than simple static hosting service, where a server simply reads and displays ready-made web pages to visitors. That should not be so hard to do, but the reality of the web hosting world suggests that the situation is more complicated.
Still, a number of hosts have made names for themselves by striving to keep things as simple as possible. One of these is the host iPage, a company that has been serving up websites for customers since the late 1990s. With over 2,000,000 sites using its services today, iPage has become one of the top names in the industry, in fact.
Taking a close look at iPage might help to reveal some of the reasons for this success. For one thing, the company does not confuse or scare away potential customers by providing too much in the way of choice. In fact, the vast majority of iPage users congregate together on a single, simple plan, and this option has proved to be the cornerstone of iPage’s success. Providing everything the average user could want and little else, this plan proves to be satisfying to just about everyone.
Another feature that helps to set the company apart is how easy it makes it to get started with a new page. While many companies offer their own site building systems, quite a few of these seem like little more than afterthoughts or marketing bullet points. The one at iPage, on the other hand, is clearly designed to be useful and valuable, and many of the company’s customers point this out as one of the key features.
Another thing that sets iPage apart is that it delivers the reliability it promises. This is often a sticking point in the hosting world, as many providers are happy to make promises that they cannot possibly keep. iPage, on the other hand, has a long record of delivering the availability numbers it promises, keeping the company’s customers happy. Offering a simple, solid, product, then, turns out to be a great way of succeeding in the hosting industry.