The Art of Mastering Mail

Posted by postman on 29th November 2013 in Miscellaneous

Promoting Your Business Via Every Door Direct Mail Businesses everywhere are rejoicing over a somewhat new advertising process known as EDDM, of Every Door Direct Mail, which costs your business less and requires less work from you too. While Every Door Direct Mail certainly serves a purpose for the United States Postal Service in adding to the mail being processed, it helps businesses too by boosting the potential for sales and new customers at a feasible price. With EDDM, a small business can tap into the same resources as nationwide corporations, but pay very little for it. Before Every Door Direct Mail, small business owners were cut off from this type of marketing since the cost of it was so large. The large price tag attached to things like ink-jetted addresses wasn’t in the budget for small businesses. If you have a medium-sized or small business and are interested in a new advertising approach, Every Door Direct Mail could be just what you’re looking for. The affordability of EDDM makes it a service that small business owners are finding hard to turn down. In today’s market, even the smallest of businesses can approach customers with EDDM, just like major retailers and worldwide companies always have. If you have a niche business market, like servicing patients under a medical license, or food delivery services, you could stand to reap serious benefits by utilizing Every Door Direct Mail.
Why not learn more about Printing?
A Guide to Getting it Done:
Lessons Learned from Years with Printing
You can’t do anything in the way of marketing before you decide who to market to. Find yourself a good direct mail printer online who comes highly recommended, but seek only those with point and click tools for your use. The only information the printer will need from you in order to start is your business location and zip code. This will produce a general map of the area you are located in. The map will show all the postal routes mapped out in the area you are searching. You can just click on the areas you would like to select for your mailings to go to. You will be told after this step how many places you can expect to be reaching out to with your direct mailings. This is the number you need to give to your printer so you have enough flyers for your entire customer base. From here, you need to produce the actual flyer, and that will require some brainstorming on your part. If you don’t want to design your own flyer, many EDDM printers will step up to the plate in this department too. It should not take more than 48 hours for a design specialist to get into touch with you via phone. Approval and Shipment When the mock-up design is available, approve it, and tell the printer to start printing and getting your flyers to the USPS. If you know you are going to utilize EDDM again in the future, it is a good idea to order more than one batch of flyers.

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